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KOA rebranding of campgrounds underway

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Roadtrekingmike

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Kampgrounds Of America’s rebranding of its campgrounds based on their features and amenities has kicked off with the Billings, Montana KOA Campground, which officially becomes the Billings KOA Holiday Campground.

The change is the beginning of a new brand structure for the 51-year-old iconic North American camping company. Three new brand segments will better identify the specific offerings of KOA’s 485 campgrounds for the millions of North American camping families that use KOA each year.

Over the next few years, KOA campgrounds across North America will be re-branded as either a KOA Journey, a KOA Holiday or a KOA Resort campground.

KOA-300x154.png

"Segmenting our famous KOA brand in this way will help our campers select just the KOA they need for their next trip," said Vice President of Marketing Toby Hedges. "Each KOA is unique, but each Journey, Holiday and Resort KOA will have amenities and services in common that will make it easier for campers to find just the right campground. KOA began 51 years ago right here in Billings, so it's only right that we should begin this new chapter for KOA at the Billings KOA Holiday."

KOA Journey Campgrounds are identified as convenient to major highways, include long pull-through sites and provide a relaxing overnight oasis for travelers.

KOA Holiday Campgrounds, such as the Billings KOA Holiday, are great base camps to explore the area, and include family activities and additional amenities to make these KOAs great getaways for short vacations. They will also all feature KOA Deluxe Cabins, which include full bathrooms and kitchens.

KOA Resorts will offer campers a true resort-style vacation with luxurious pools, patio RV sites, Deluxe Cabin linen service and a specially trained activities and recreation staff.

Kampgrounds of America is celebrating its 51st Anniversary in 2013. KOA, the world's largest network of family-friendly campgrounds, was born on the banks of the Yellowstone River in Billings, Montana in 1962. For more information, go to www.KOA.com.

About the Author: Mike Wendland is a veteran journalist who travels the country in a Roadtrek Type B motorhome, accompanied by his wife, Jennifer, and their Norweigian elkhound, Tai. Mike is an FMCA member (F426141) and is FMCA's official on-the-road reporter. He enjoys camping (obviously), hiking, biking, fitness, photography, video editing and all things dealing with technology. His "PC MIke" technology segments are distributed weekly to all 215 NBC-TV stations. More from this author. Reach mike at openmike@fmca.com.

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